Why We Call Them Better-than Cardboard Cutouts
Posted by James Green on Jan 15th 2026
Ask our past customers and you'll hear tens of thousands of people who will tell you that our life-size standups look freaking amazing. Often our bulk customers who buy standups from us initially do a test purchase with us and our competitors before placing a larger order and nearly every time, they come back to us for their orders because our quality is the best around and at a better price. But one thing stands out as being somewhat off. Our name - Cardboard Cutouts.
Our name can feel a bit odd when you consider that our custom standups are made not from cardboard but from a dense foam material known as foamcore. We still make our licensed cutouts from cardboard but all of our custom products are printed on high quality matte vinyl that we mount to foamcore. We made this decision over 10 years ago when we saw the difference in quality and customer experience.
Here are 5 clear reasons foamcore is better than cardboard for standups:
- It just looks better
Cardboard has corrugate flutes that show through the print and make a visually wavy texture. Because foamcore stays flat and crisp, foamcore gives standups sharper edges and a more polished, professional appearance. -
Cleaner, smoother surface
Foamcore provides a smooth, even surface that’s ideal for high-quality printing, mounting graphics, or clean marker lines—unlike cardboard’s visible corrugation. -
Lightweight but strong
Foamcore is very light while still being rigid, making standups easy to transport and set up without sacrificing stability. -
Resists dents and creases
Cardboard creases permanently when bent; foamcore is more resistant to accidental bumps and handling damage. -
Longer lifespan for reuse
Foamcore holds up better over time, making it a better choice for standups that will be reused at events, classrooms, or stores.
But don't just take our word for it. Here is what just a few of our customers have said about our life-sizes standups:
- It looks awesome and so real!! Quality is excellent and I received it in 2 days which was awesome !!! Highly recommend this product!! - Alicia
- I was very happy with the cut out. It is good quality and true to size. - Lindy
- Top notch quality. Top notch shipping. Top notch turn around time. And, best of all, TOP NOTCH COMMUNICATION.
I was so impressed with the level of communication, how fast they responded. Then after that how fast the turnaround time was. I opened the box thinking mediocre since it was so fast but nope. It was high quality design. I’m still in shock how they can keep the price so low for such quality. Great business!!! - Gloria
At Cardboard Cutouts, we understand our name is a little bit ironic when our primary products aren't actually made with cardboard but we are committed to creating a high-quality product for our customers and so we made a choice to be true to our values to create high-quality products at a reasonable price as fast as anyone else in the industry.
What do you think? Would you rather have flimsy flute-showing corrugated cardboard or a high-quality durable foamcore standup? All I know is we're going to keep making our products better than cardboard.